Here we go – two more upcoming talks in Cambridge, and a video of a great talk Jeffrey Veen gave recently.
Video: Designing for Big Data
Following on quite nicely from Ben Fry’s talk yesterday (which also included that “How much of the chart represents pacman” graphic!), here comes Jeffrey Veen, who is no longer at Google, with a really entertaining, 20 minute talk on information visualisation and the trends that are influencing it.
Check it out: http://www.veen.com/jeff/archives/001000.html
Talk: The Four Pleasures
Patrick W Jordan – design, marketing and brand strategist; 29.04.2009
Let me draw your attention to a talk entitled “The Four Pleasures – Designing for Inclusive Emotional Engagement“, part of the Engineering Deign Centre series. It takes place on Wednesday, April 29th, 16h30 until 17h30, at the Engineering Department
The blurb, reproduced from the Talks.cam page for this talk, is…
The most effective products and services are those that are not only useful and usable, but which also connect with users at an emotional level. The start point for creating engaging products and services is to have an in depth understanding of people. As well as knowing their practical needs, we need to understand their values and lifestyles, their hopes, their fears, their dreams. This presentation describes a framework – the 4 Pleasures – which can be used to gain a holistic understanding of people.
Physio-pleasure: to do with the body and the senses; Psycho-pleasure: to do with thoughts and the mind; Socio-pleasure: to do with relationships; Ideo-pleasure: to do with values.
The lecture will be illustrated with many well-known examples showcasing products that have succeeded by connecting with one or more of these areas. The examples will come from a wide range of domains including consumer products, automotive, computers and IT, personal care and food and beverage. However, there will be a particular emphasis on the areas of inclusive design and healthcare and examples from these areas will be given throughout.
Patrick W. Jordan is a psychologist who has worked with designers for many years. He acts as a strategic consultant to many of the world’s leading brands as well as to the UK and US governments. Currently he is also working as an advisor to the National Health Service. He is co-founder of Include, Europe’s leading inclusive design event.
Talk: Label placement in forms (and other time-consuming controversies)
Caroline Jarrett; 19.05.2009
Ever been in a heated discussion about wether those forms labels should be aligned to the right or left? If so come along to the next UPA event here in Cambridge and hear Caroline Jarrett give us her expertise on HTML forms. The talk is a reprise of one she did earlier in the year for London UPA.
We are delighted to announce Caroline Jarrett as our next speaker. In this talk, Caroline will use eye-tracking data, and her many years experience of designing and testing forms, to give you ideas of where to put labels on forms and get us thinking about form details such as required field indicators and colons on labels.
About the speaker
Caroline Jarrett started to work with forms when delivering Optical Character Recognition systems to the then Inland Revenue. The systems didn’t work very well, and it turned out that the problems arose because people made mistakes when filling in forms. She developed a fascination with the challenge of making forms easy to fill in, a fascination that shows no signs of wearing off over 15 years later.
During this time Caroline has worked with the Open University, Cancer Research UK, the Ministry of Justice (HM Courts Service), the Financial Services Authority, the University of Glasgow and the University of Cambridge.
Caroline is Co-author of ‘Forms that work: Designing web forms for usability‘ the companion volume to Ginny Redish’s hugely popular book ‘Letting go of the words: Writing web content that works‘.
“The humble form: it may seem boring, but most of your website’s value passes through forms. Follow Jarrett & Gaffney’s guidelines, and you’ll probably double your online profits.” – Jakob Nielsen, Principal, Nielsen Norman Group
Date: Tuesday 19th May
Time: 18.30 for 18.45 to 20.00
Venue: Needham Building, Microsoft Research, JJ Thompson Ave, Cambridge
Registration: The event is FREE and you do not need to be a UK UPA
member to attend.
The Citi4 / Uni4 buses stop on JJ Thompson Ave, and a single is 50p, if you have a University card.
Please email firstname.lastname@example.org to reserve a place. If you are unable to attend after reserving a place, kindly let us know so that others can take advantage of your place.